Top Marketing Award for the Doux Group, 19 January 2012
On November 24th, the Doux Group in Brazil received the Top Marketing Award which rewards the company having had the best Marketing approach. A committee held by thirty members of the jury estimated each of the cases proposed according to criteria such as the creativity and the innovation, the innovative strategies, the marketing tools and the obtained results.
With this award, the Doux Group wins the 1st place in the Food category thanks to the marketing operation " Espeto de Ouro LeBon – Best Barbecue Expert of the Rio Grande do Sul 2011 ".
This competition, organized on Internet, was made in two phases: 349 persons posted their photo of barbecue and sought the vote of the public. The three first ones then participated in the big final. 2,5 million Internet users participated in this vote.
" The Top Marketing Award ADVB-RS 2011, which awarded the case " Espeto de Ouro LeBon ", establishes the recognition, by the market, of the efforts led by the Doux Group to develop the LeBon brand", declares Ricardo Oltramari, Marketing Person in charge for the Brazilian internal market.
Our congratulations to all the team for this award!